Is conversational two-way texting better than mass texting?
If text messaging is so impersonal, why do so many companies embrace it?
Are retail fashion marketers the most desperate marketers on the planet?
Retail fashion marketers go overboard with text and email messages.
Impersonal transactional text messaging. Is that the best we can do?
Retailers know how to say “thanks for the purchase”, but then what?
Text messaging results speak for themselves…
Small scale mass texting works
