Amazon embraces Vendors to improve AI merchandising
How soon before the Call Center Industry is completely disrupted by automated AI Agents?
Two call center agents talk on the phone and with headset.
GenAI: Is transparency and traceability possible with 405 billion parameters and counting?
Talking to Myself with AI in Two-Way SMS
A conversation with myself using AI, two-way SMS and a “human in the middle” process.
Customer Replenishment and the Revenue Treadmill
Two-Way SMS Makes Legacy Print Media Conversational
Football crumbls with text messaging
AI, Chatbots and Face-to-Face Verification
Two-Way SMS becomes More Attractive with the Rise of Generative AI.
The Crumbl Layoff, Cookie Wars and RFM
The advantages of Two-Way SMS
When brands engage via two-way texting customers are connected in 1-to-1 conversations with your company.
Is conversational two-way texting better than mass texting?
If text messaging is so impersonal, why do so many companies embrace it?
Avis has a clue and does it the right way.
Are retail fashion marketers the most desperate marketers on the planet?
Retail fashion marketers go overboard with text and email messages.
Normalization of response rates and why it matters.
Response rates normalize as you increase volumes. Don’t be misled by early pockets of success.
Impersonal transactional text messaging. Is that the best we can do?
Retailers know how to say “thanks for the purchase”, but then what?
Text messaging results speak for themselves…
Small scale mass texting works
When is it too late to send that text?
Wait! Don’t go! Let’s talk about integrating biology, physical and digital systems.
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Your newest SMS message at 7:00am may be cutting it too close…
