If you own a cookie shop (Crumbl, Dirty Dough, Insomnia, Chunk, Mrs. Fields, Crave, etc.) or any quick serve restaurant (Chick-fil-a, Chipotle, Cupbop, etc) think about how two-way SMS might be used for your brand.
The point is to tap into raving football fans when 65,000 of them are sitting in your local stadium! Figure out how to invite your customers that are in that stadium, to stop buy and celebrate the win. Help them enjoy your best gourmet snacks or quick serve meal on their way home.
And you don’t have to invite the entire stadium- invite only those will actually show up. Send them a personal invite on their phone, and let them respond… this is a two-way text, the start of a conversation. When you hit “SEND”, be sure and have someone available and at the keyboard, ready to respond. Every customer wants a response and they want to place an order.
It’s obviously powerful to tap into college football and raving fans and it’s not limited to college football only. Friday night lights for high school games. The NFL on Sunday night, Monday night and Thursday night….
When you use your list and talk to your customers, there are no new stadium fees - no new store fronts with extensive fees in the stadium. You’re inside without the store front, the big advertising budgets and the static billboard sponsorship. This is pure one-to-one marketing, in real-time, at scale - in the stadium!
Two-way texting loves a big game!
If you’re thinking about football, crazy fans and text messaging - you’ve come to the right place (scroll down for easy what-to-do checklist).
Back in 2023, after the Super Bowl, I was thinking of the fall football season and one thought kept crossing my mind – Crumbl needs to be in college football and in the middle of intense rivalries across the country. The brand leverage was obvious and could be delivered via a simple text message:
Two-Way SMS is Conversational and Helps You Win!
Here’s the checklist to make it happen:
Capture phone numbers of existing customers
Setup a two-way SMS platform (call or text us if you don’t have one)
Import customer details (e.g. name, phone number, etc.)
Create and setup your after game message
Staff up and be ready to give excellent service
Listen for real-time scores to the game
Send your text message – as soon as the game is over or right before - and be ready to take those orders!
Text & talk to customers - and share the excitement of the win!